Firstly, thank you guys for filling out the last survey in PART 1 of the #CAPTIONANDCREATE blog series! It was awesome hear feedback from those of you who utilize Instagram as a marketing tool for your business! One question I added to the survey was “Do you feel you have trouble marketing your business on Instagram?” It was super interesting to see that about 60% of you strongly agreed with this statement!
My ultimate goal with the #CAPTIONANDCREATE blog series this summer is to change that number. And share what I’ve learned about Instagram over that past couple of years with those of you who desire to improve in your Instagram marketing strategy. I strongly encourage anyone I meet to truly practice & utilize the tools that this social media platform has laid out for all businesses, brands & photographers. With that being said, here are 5 simple reason to stay active on Instagram.
“Forget about being an expert or a professional, and wear your amateurism (your heart, your love) on your sleeve. Share what you love, and the people who love the same things will find YOU.”
- Austin Kleon, author of Show Your Work
1. Let your work be seen!
Even though this is a pretty obvious reason to stay active on your Instagram, I believe people easily take advantage of this fact. When you share your work on social media, you bring endless opportunities to yourself. And with Instagram, we have so many ways to be found - through hashtags, geotags, Instagram stories, captions, tagged images, etc! Actually, a few months back, I posted an Instagram in a cute shop while I was out of town & a client found me through the tagged images on that specific shop. That session is still one of my favorites to this day!
So, ultimately you truly never know the impact your work has until you share it.
2. Document the process or journey.
After reading Show Your Work (highly recommended for all of you creatives!), I realized the value of sharing the process over the finished project. People love the story behind the image or the project - the behind-the-scenes footage, the "how-to's," the day to day lifestyle that your audience will relate to.
3. Learn about your community & clients.
I genuinely believe that being super active on Instagram, in a way, is form of marketing research for any given business. Your followers are the people admiring your work, checking out your blog posts, following your journey & ultimately sharing your work with their friends. According to multiple articles on Forbes.com, understanding your audience is a major key to business success!
4. Reach people beyond your local community.
I've come across many scenarios where an "Instagram friend" needs head-shots or their sister is in need of a wedding photographer or a brand may need content for their social media platforms. When you're active on Instagram, your community can expand beyond your local clientele! Liking, commenting and following other photographers or Instagrammers is an easy way to grow your community immensely. And from your activeness & engagement with others, that community can transform into clients.
5. Show that you have reliable + consistent work.
The last reason to stay active on Instagram would be to show your audience the consistent work you can provide. For me, when I see a photographer putting out work or posting on Instagram every day, I know that they are reliable. I know they will promptly answer my Instagram message or email. I know that their style of photography is cohesive and clear to their viewers. And as a client, I will feel confident that I'll obtain the same quality images or content as seen every-day on their profile.
FILL OUT THIS SURVEY TO SHARE YOUR THOUGHTS ON THE EVER-CHANGING WORLD OF INSTAGRAM!